AI & Creative
Check an AI-assisted draft before it becomes an article
Review claims, sources, examples, metadata and translations with a practical decision record before handing an AI-assisted manuscript to an editor.
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Ideas, methods and perspectives for the work ahead.
Explore social platforms, strategy, creative work and the decisions that connect them.
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The reading room
Analytics
Search clicks, visits and saved drafts: keep the units separate
Distinguish search clicks, measured visits and useful saved work. Define units, denominators, observation periods and missing data before comparing results.
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Security
Review a marketing tool’s access permissions
Prepare an access review around actors, resources and actions. Use a worksheet to separate supplier claims, evidence, open questions and removal plans.
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Ovydo Academy
Social media workflow for small teams
Organise briefs, versions, review, approval and publishing handovers with a practical workflow, worked example and checklist for small teams.
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Social Platforms
Before cross-platform publishing: check account, format and permission
Prepare each publishing destination with a practical record for account, format, permission, visibility and outcome, plus two documentary examples.
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Strategy & Branding
Write a brand voice brief the next person can use
Turn voice traits into writing rules, original examples and reasons for decisions. Build a usable brief and adapt its meaning into another language.
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